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Hi Japan 2024 Exhibition Report

Introduced the Latest Research on Sarcopenia Improvement, Nasal Discomfort Reduction, and More –

Amino Up Co., Ltd. exhibited at Hi Japan 2024, held at Tokyo Big Sight from October 23rd to 25th, 2024. We introduced research outcomes on the anti-fatigue and anti-fat effects of Oligonol® and the nasal discomfort reduction effect of Perilla Extract, as well as possible contents to apply for food with function claims.

As the latest academic information, we also presented research data suggesting that Oligonol® is effective in maintaining and improving muscle mass and ameliorating sarcopenia. Sarcopenia is a skeletal muscle disorder characterized by progressive muscle loss, especially in the elderly. In the United States, it has been suggested that a 10% reduction in the prevalence of sarcopenia could reduce the need for surgery and hospitalization for patients, saving $1.1 billion in annual healthcare costs.*2 Recent research on Oligonol® using a model mouse of accelerated aging has shown that Oligonol® increases factors involved in amino acid transport and metabolism in aged skeletal muscle, thereby promoting efficient branched-chain amino acid (BCAA) metabolism and protein synthesis.*3

Researchers and dietary-supplement manufacturers from home and abroad visited Amino Up’s booth, leading to active exchanges of information about new product development and potential new initiatives. Visitors expressed various needs, such as “I want to develop products that maintain beauty and muscles even as aged,” “I’m looking for safe and reliable functional ingredients that can be used in baby food,” and “I’m considering developing allergy-prevention products for pets.” These comments indicate a high level of interest in developing functional foods tailored to the specific needs of people of all ages and for animal care.

*1 Hi Japan: A comprehensive exhibition for researchers, developers, quality assurance personnel, and manufacturing engineers in the food industry. It is Asia’s largest functional food material exhibition.
Related page: https://hijapan.info/
*2 Janssen, I.; Shepard, D.S.; Katzmarzyk, P.T.; Roubenoff, R. The healthcare costs of sarcopenia in the United States. J. Am. Geriatr. Soc. 2004, 52, 80–85.
*3 Chang, YC.; Chang, SJ. et al. Oligonol®, an Oligomerized Polyphenol from Litchi chinensis, Enhances Branched-Chain Amino Acid Transportation and Catabolism to Alleviate Sarcopenia. Int. J. Mol. Sci. 2024, 25, 11549.

【Hi Japan Overview】
Dates: October 23rd (Wed) – 25th (Fri), 2024
Venue: Tokyo Big Sight
Number of Visitors: October 23rd (Wed) 12,635 (12,256)
October 24th (Thu) 12,881 (12,387)
October 25th (Fri) 12,512 (11,612)
Total for 3 days: 38,028 (36,255) *Numbers in parentheses indicate 2023 figures
Number of visitors to our booth and seminar: 203

The next exhibition is scheduled for October 15th (Wed) – 17th (Fri), 2025, and Amino Up plans to introduce the latest research results.